Let’s talk about Skin Bleaching.

Black is beautiful,

Black don’t crack, 

Love your skin, it’s your glow.

You are perfect.

About five years ago, I wrote an end of thesis that was focused on “Reading Images and the representatoion of black people in text books and Encylopedias ” It focused on beauty and the way people do everything possible to enhance themselves  to look fairer and whiter, unfortunately, it is still the case as of today with more sophisticated products.

In 2017, World Health Organization [WHO],  found out that in Mali, Nigeria, Senegal, South Africa and Togo, 25%, 77%, 27%, 35% and 59% of women, respectively, are reported to use skin lightening products on a regular basis.

Over the world, in Asia, Europe, America  or even Africa, there is a great demand for skin whiteners and the industry is projected to reach $31.2 billion by 2024. Even though business is booming, most of the ingredients are banned because they can cause damage to your health and even kill you. The industry is filled with illicit products which are easily purchased, the healthy lighting skin are hard to come by and extremely expensive. You should be aware that there are higher chances of getting a product with illegal and skin damaging ingredients. 

I don’t mean to take this personal but, I just wonder why people will go through much stress just to have a fair skin, seriously it takes a lot of work to keep up with my natural hair routine once in two months. 😉 Where do they get all the energy they invest in skin lightening products and routines?

Why do we have this mindset that being fair skin is always beauty?  What is the ideal beauty in your opinion? In a world of filters and sophisticated telephone cameras, how do you describe beauty?